GATO 2.0




Gaming Industry to be a trillion dollar economy by 2022

E-Sports to provide numerous jobs in India

Official Press Release:

 

Gurugram, April 24th 2019:‘Gaming industry can become a billion dollar market in India by 2020 as the number of mobile users are expected to reach 700 million by then’ said DigbijoyShuklaHead- Startup, Ecosystem, AISPL, in his  inaugural address at the 2nd edition of GATO 2.0 organized by Internet and Mobile Association of India [IAMAI].

On that note AkshatRathee, MD, Nodwin Gaming took the conference to a high note with his Keynote address wherein he discussed how E-sports is creating numerous jobs every day and shared that 15% of the gaming market shared is owned by the eSports sector.

IAMAI organized its second edition of Gaming Summit and Expo called GATO 2.0. The daylong conference had discussions around the various facets of digital gaming in India. Industry experts brainstormed on the potential of various online games and will chart a roadmap for its future growth. The conference also hosted special workshops for developers by AISPL (Amazon Internet Services Private Limited) and Amazon Alexa. With one successful edition where the gamut of gaming fraternity came along, networked, shared & learnt, having passed by, this year’s conference was bigger & better.

This year the conference also included GATO Awards for the first time to recognize and promote the efforts of the talented Indian developers. The Awards includes categories like Best Gaming App, Best Live Game, Best Fantasy Game App, Best use of AR/VR in a game; Best Card Game on App, awards will also be given to the Emerging Indian Gaming Company, Best Affiliate Partner for gaming and Best Mobile Ad Network for Gaming.

Haja Sheriff, Lead, Business Development, Alexa Skills delivered a keynote address at the conference and shared that “ India is the development hub globally” and also highlighted that 80,000+ Alexa skills growing every day.

Addressing the panel of gaming skill India Mr.Abhishek Shah, CEO, Conversion Xheighted that hundreds and thousands of jobs will be created by eSports in India.

Addressing the panel on design in gaming and need and importance of gaming.Mohit Agarwal, Founder, Adda 52 said Game as a medium definitely provides new and powerful affordances, but it is the design within the medium to control those affordances that will establish the effectiveness of a gaming platform. If we want to enhance the appeal of our games, it is essential to recognize what makes an experience entertaining, and how such an experience can be shaped which is only possible by developing an effective game design. In this age of digital transformation and with the rapid growth of the online gaming industry it is essential that the online gaming companies must focus on developing a strong online gaming interface for its users and design is an integral part of this process.

 The Summit speaker’s line-up includes several high profile industry stalwarts like Haja Sheriff Lead - Business Development for Alexa Skills, Amazon India, Abhishek Shah, CEO, ConversionX, PariekshitMaadishetti, Managing Director, Grid Logic Group,  AkshatRathee, MD, Nodwin Gaming, Ashish Gupta, GM - lead games ecosystem, Reliance Jio, Ankit Gupta, Apps partnerships, Google, Mohit Agarwal, Co-founder & CEO, Adda5, AnuragKhurana Head - Esports, Reliance Jio, Amin Rozani, MD, The Spartan Poker, NavneetMakharia, Director & CEO, Ability Games, ProsenjitGhosh, Head - Sales & Marketing, PlayStation Division, Sony India, RajanNavani, Vice Chairman & MD, JetSynthesys, Sundar Raman, CEO - Sports, Reliance Industries among others and had discussions around topics like Design in gaming: Need and importance?, The rise of AI and AR/VR induced gaming, Mainstreaming Esports in India, The aesthetics of marketing a game in India, Responsible Gaming: Player Protection and Safety.

The conference also hosted workshops focused on the central idea of building relevant skills for the gaming fraternity of India. The workshops will be conducted by developers from AISPL and Amazon Alexa. Some of the topics that were be dissected in the workshops include ‘Build the Cake Walk Skill’, ‘the future of voice-based experiences in gaming’, and ‘Add Memory to the skill to improve your Voice User Interface’.

GATO 2.0 Gaming for Tomorrow 2019:   The 2nd edition of GATO2.0 Gaming for Tomorrow is meant to evangelize and also promote the sector as one of the pillars for driving the Digital India dream, which has the potential to generate revenue and employment generation for the country. Addressing certain key issues of the sector such as payments, design, monetization, marketing, regulation etc., and discussed how to work with the ecosystem players to make this a trillion dollar industry.

About IAMAI

The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, and in the last 15 years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, e-commerce and mobile & digital payments among others.

Fifteen years after its establishment, the association is still the only professional industry body representing the online industry in India. The association is registered under the Societies Act and is a recognized charity in Maharashtra. With a membership of nearly 300 Indian and overseas companies, and with offices in Delhi, Mumbai, Bengaluru and Kolkata, the association is well placed to work towards charting a growth path for the digital industry in India.

 For queries please contact:

NilotpalChakravarti – AVP- IAMAI

nilotpal@iamai.in /+91-98106-72906

Vishwapriya Bhattacharya

Vishwapriya@iamai.in/ +9184471-66068

 

 

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